Case Study: IBS Journal on Bank of the West
Put your customer at the center of your business.
About this case study
California-based Bank of the West is Zafin's first customer in the US. It has selected the vendor’s miRevenue solution to underpin it relationship banking strategy. Being a mid-sized bank, Bank of the West needs to differentiate itself to compete with top-tier players.
‘With the history comes the legacy that you need to build upon. To have a full relationship with a customer we must be able to “knit” all these systems together and create features and benefits that span across multiple platforms.'
~ Alex Roddy, SVP, Bank of the West