Case Study: National Bank of Abu Dhabi

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About this case study

In 2008, the National Bank of Abu Dhabi (NBAD) set out to provide its own loyalty initiative with a twist: it would build a coalition model incorporating leading merchants in the region to provide a differentiated value proposition for its customers.

"Zafin's miLoyalty module allowed us to build out a comprehensive loyalty platform. The genius of the solution is in its ability to innovate and create new products as part of a customer loyalty solution. This flexibility allowed us to use miLoyalty as the integral framework and tie other systems in and around it."

Mr. Anan Makhlouf - Senior Manager, Cards Marketing and Business Development, National Bank of Abu Dhabi

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