American Banker: Dynamic Pricing at Bank of the West

 

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About this article

Bank of the West says it has set itself apart from larger California-based competitors by providing better service and strengthening customer relationships. Now it wants to take things a step further.
 

Zafin is a leading provider of relationship banking solutions for Retail, Corporate, Wealth, FI's and Cash Management. We're transforming the way banks manage products, profitability, pricing and billing across the client relationship. Our flexible software suite, miRevenue, is a complete Product and Pricing Lifecycle Management platform focused on revenue enhancement. Endorsed by 100% of our clients, miRevenue enables banks to offer suitable products to eligible clients at the right price, ensuring a reliable, sustainable source of revenue.

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"Starting early next year the San Francisco unit of BNP Paribas will be one of a few banks using new dynamic pricing technology to create more variety among standard products like deposit accounts. By using the technology, Bank of the West hopes to retain its most profitable customers and acquire new ones."

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