Case Study: IndusInd Bank

Find out what it takes to be a truly innovative bank.

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About this case study

IndusInd Bank is a thought leader in the Indian banking sector, mainly due to its belief in driving business through technology. In this way, the bank recognized that their existing infrastructure was not geared to customer centricity, and so identified relationship based pricing as a key component in efforts to attract and retain customers.

"miRevenue allows us to easily define new products and make changes to existing products with minimal technical intervention. The ability to launch these new products and marketing campaigns aligns with our vision of using technology to help drive our value proposition to our customers. With this solution we are offering the most innovative products in our market, and that makes both us and our customers happy."

~ Mr. Mridul Sharma, Senior Vice President, Solution Delivery Group, IndusInd Bank

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