How Influencing Customer Behaviour And Loyalty Can Propel Retail Bank Revenues And Profitability

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About this white paper

Traditional product-centric banking models are coming under increasing industry scrutiny, as regulation becomes more onerous and customer expectations, inspired by improving experiences from other industries, increase.

Effective analysis of customer behaviour will require evaluation of product terms and conditions and eligibility criteria. It will also require an understanding of the relationships between products, including pricing policies, and optimal conditions for product usage. 

 

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