Laying the Foundation for Seamless Relationship-based Service and Pricing Propositions in Banking

Create sustainable differentiation.

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About this white paper

In this whitepaper, Zafin and Fundtech lay out the principles for creating seamless service propositions for customers in banking. Today, more customers are demanding individualized pricing arrangements. Banks are hampered by their fragmented legacy technology platforms and systems and are looking for ways to retain and acquire profitable new customers.

"Banks and financial institutions that are unable to offer relationship-based alternatives to traditional product specific pricing will come under pressure from cheaper, more accessible payment service providers as customers may choose to move their banking arrangements to providers based on specific product prices alone."

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