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Influencing Customer Behaviour and Loyalty

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Introduction The purpose of this paper is to: 1. Highlight the potential threats to traditional product-centric models – the impetus for changing the way banks deliver and price products and services. 2. Provoke thought on banks' strategies to accommodate and adapt to current, emerging and possible future trends. 3. Describe key functional capabilities required to deliver flexible, customer-centric models. 4. Summarise Zafin's view on key considerations for building the business cases for implementing relationship pricing and loyalty solutions to drive profitable, customer-centric policies and propositions. White Paper: How Influencing Customer Behaviour And Loyalty Can Propel Retail Bank Revenues And Profitability Des Farrell, Senior Pricing Consultant, Zafin Advisory

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