Incentivizing Client Behavior

  • Interview With an Expert: Defining Banks’ Push and Pull Strategy

    Interview With an Expert: Defining Banks’ Push and Pull Strategy

    More than ever, banks are realizing that they can only be profitable so long as they have a satisfied, loyal customer base. This means offering competitive rates and fees, ensuring high-quality...

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  • What Does Gen Z Want from Their Banks?

    What Does Gen Z Want from Their Banks?

    It’s safe to say that in banking, as in other industries, companies were slow to solve the mystery of the new (well, old-new) generation of consumers, Millennials. Now, in the waning heyday of...

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  • The Power of Personalized Banking

    The Power of Personalized Banking

    You open Spotify, and there’s a custom playlist for your listening pleasure. Go to Amazon, and there’s a myriad of product suggestions based on your previous purchases. Head over to Netflix, and...

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  • Why Banks Need to Start Building the Best Banking Clients

    Why Banks Need to Start Building the Best Banking Clients

    Every bank wants more clients, period. Developing mutually beneficial, profitable relationships and maintaining them over a long period of time is the best possible way to ensure the future...

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  • Why are Customers Switching Their Banks?

    Why are Customers Switching Their Banks?

    It’s no secret that customers are switching banks in higher numbers than ever before. Technology is powering a paradigm shift that makes changing financial institutions less difficult, and savvy...

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  • Interview With an Expert: Driving Millennial Deposit Growth with Jeremy De Mello

    Interview With an Expert: Driving Millennial Deposit Growth with Jeremy De Mello

    Banks have a unique opportunity. Millennials are becoming an ever more important market segment and there’s a deposit gold rush just waiting to happen. But as many industries have discovered,...

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  • Interview With an Expert: Driving Millennial Deposit Growth with Jeremy De Mello Pt. 2

    Interview With an Expert: Driving Millennial Deposit Growth with Jeremy De Mello Pt. 2

    In our last chat with Jeremy De Mello, Account Executive and Millennial here at Zafin, he talked about the opportunity banks have with the Millennial demographic. There’s a profit potential and...

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  • Predictive Banking Analytics are About to Change Everything

    Predictive Banking Analytics are About to Change Everything

    Computers are getting better at guessing what you want. This is evident in highly targeted advertisements, Netflix recommendations, and Spotify playlists. And, love it or hate it, customers are...

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  • How Influencing Customer Behaviour And Loyalty Can Propel Retail Bank Revenues And Profitability

    How Influencing Customer Behaviour And Loyalty Can Propel Retail Bank Revenues And Profitability

    Progressive retail banks are starting to re-invent the way in which they interact with, and sell products to, their customers. They are seeking to deliver more customer-centric models

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  • How Can Your Bank Drive Primary Account Relationships?

    How Can Your Bank Drive Primary Account Relationships?

    Of all the dozens of products banks sell, few are as essential as the primary accounts of its customers. When I say “primary account” I mean the bank account you use to receive your paycheck, pay...

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  • What do Millenials Want From Their Banks?

    What do Millenials Want From Their Banks?

    Millenials have shaken up the way the world does business. And it’s more than “killing the diamond industry” or “killing the automotive industry.” It’s about demanding a level of flexibility...

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