Millenials have shaken up the way the world does business. And it’s more than “killing the diamond industry” or “killing the automotive industry.” It’s about demanding a level of flexibility heretofore unknown — especially in the financial industry.
But times have changed, and Millenials are no longer simply an annoyance to businesses. With $200 billion in assets currently, and another $30 trillion poised to be inherited in the next few decades, Millenials (and their business) should be top of mind for every bank.
What sets Millenials apart from previous generations is their desire to be treated as individuals, and for corporations to showcase a great deal of transparency. Especially in the sometimes-opaque world of banking, this requires a paradigm shift. One that — if implemented correctly — will see financial institutions cash in on an entire generation of potentially loyal customers.
But how to go about this? And how can banks cater to Millenials without compromising their vintage values which made them successful in the first place? We explore this in our article, “Using Vintage Values to Make Banking for Millenials.”
Zafin (@zafin) is a leading financial technology provider that enables banks to form richer, more personalized client relationships. Built from the ground up for financial services, its platform empowers banks to enhance revenue and operational efficiency. Founded in 2002, Zafin sits among North America’s top FinTech companies, and is trusted by retail and corporate units at some of the largest banks worldwide. Headquartered in Toronto with global offices, Zafin has a proven track record with a 100 percent client retention rate as validation.
Cam is the Digital Communications and Marketing Coordinator at Zafin. With a background in journalism and a passion for blogging, Cam strives to tell compelling digital stories. At Zafin he will share the latest trends and news in the FinTech world, and share Zafin’s role as leader in the industry. Follow him on Twitter @CamSmoth