In a recent blog post by The Financial Brand, Zafin’s own Ghela Boskovich, Director of Global Strategic Business Development, and Pascal Bouvier, Venture Partner at Santander InnoVentures, outline a business case for dynamic pricing – an rapidly rising conversation of importance in the financial services industry.
According to the authors, dynamic pricing in retail banking takes into consideration the entire customer relationship, including the operational costs, margins and risk of the client portfolios – not just products in isolation. This allows customers to choose a portfolio of services that meets their needs.
According to the authors,
Choice enhances the customer experience, reaffirms institutional trust, and helps promote financial health for a valuable lifetime relationship.
The full article, entitled “A Business Case for Dynamic Pricing in Banking” also outlines several key benefits and challenges to dynamic pricing in retail banking, including a discussion about customer lifetime value.
Read the full article at The Financial Brand
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