Driving Retail Deposits With an End-to-End Product and Pricing Framework

May 17, 2018 Cam Smith

Driving retail deposits is (or should be) the top priority on any banks list. With the rising rates environment and the encroachment of digital banks, the deposit space is more crowded and competitive than ever before.

Establishing a product and pricing framework with a strategic pricing engine is the first and most important step.

Want to learn more? Check out this article we wrote on the subject!


About Zafin

Zafin (@zafin) is a leading financial technology provider that enables banks to form richer, more personalized client relationships. Built from the ground up for financial services, its platform empowers banks to enhance revenue and operational efficiency. Founded in 2002, Zafin sits among North America’s top FinTech companies, and is trusted by retail and corporate units at some of the largest banks worldwide. Headquartered in Toronto with global offices, Zafin has a proven track record with a 100 percent client retention rate as validation.

Cam Smith

Cam is the Digital Communications and Marketing Coordinator at Zafin. With a background in journalism and a passion for blogging, Cam strives to tell compelling digital stories. At Zafin he will share the latest trends and news in the FinTech world, and share Zafin’s role as leader in the industry. Follow him on Twitter @CamSmoth

The post Driving Retail Deposits With an End-to-End Product and Pricing Framework appeared first on Zafin.

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